Mitsubishi - Lakeside, Essex

Hurst delivered the fit out of a new innovative retail showroom for client Mitsubishi, within the Intu Lakeside Shopping Centre in West Thurrock, Essex. Hurst worked collaboratively with London-based creative agency Dalziel & Pow who designed the store, consultant Paul Adams and the team at Intu Lakeside.

The 1,281 sq ft showroom is split into a number of experience zones with the fixtures and fittings reflecting the bold, adventurous nature of the SUV-focused brand. The store features interactive digital displays and inviting analogue content that encourages customers to discover more about the manufacturer and the advanced features of its vehicles. Honest, natural materials such as clay render and untreated timber, natural greenery and raw textures excite the senses and bring the outdoors in.

Elise Holmes, Associate Design Director at Dalziel & Pow, said:

“We wanted the space to reflect the outgoing, forward-thinking spirit of Mitsubishi. By using innovative materials together with eye-catching displays and features, we have created an alternative car buying environment that perfectly conveys the rich heritage of Mitsubishi and the technological advancements that its vehicles are renowned for.”

Rob Lindley, Managing Director for Mitsubishi Motors in the UK, said:

“With the opening of our first store in such a prominent and well-established retail location, we are putting the customer at the very centre of what we do by offering them more choice than ever before in how and where to purchase their new Mitsubishi. The store’s design perfectly conveys the bold, adventurous nature of the Mitsubishi brand and we’re delighted to partner with intu and Dalziel & Pow to create a platform that enhances our retail operation and will attract a whole new audience to our brand.”

Hurst Joinery were responsible for the manufacture and installation of all joinery elements. These included solid oak feature beams on the perimeter walls and a large oak browser table where customers can seamlessly compare models, colours and finance options using touch screens. Also required were a feature oak beam ceiling raft, metal product hanging systems, 2 oak totems to hold touch screens, rear credenza unit and oak slatted divider screen.

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