Mamas and Papas Flagship Store - Westfield, White City

The Hurst Group undertook the fit out of the new Mamas and Papas flagship store at Westfield, White City, London. Acting as Principal Contractor Hurst manufactured and supplied all bespoke joinery items (including floating and perimeter wall display units) and managed all subcontractors for the new shopfront, M&E, flooring, ceilings and partitions and all decorations. The project was completed in 9 weeks.

With an open floor to ceiling glass frontage welcoming customers, the 5,000 sq feet store is then organised into ‘worlds’ based around new parents key shopping missions. Moving wall projections of digital clouds transforming into animals also bring a soft touch of technology.

Hurst were delighted to be recognised for our fit out of this Mama’s and Papa’s store in the Retail Week Interiors Awards 2016. Mama’s and Papa’s with Dalziel & Pow (leading Retail Brand Agency) and Hurst won the ‘Best Use of Design with Technology In-store award’.

For further information on the store concept please click here.

DOWNLOAD the full case study here.

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