Project: Dreams
Brief
Dreams, a leading UK retailer, has an ongoing partnership with Hurst to oversee the fit-out and refurbishment of its nationwide stores. This includes managing the client’s direct contractors and ensuring projects are completed on time and within budget.
Store refurbishments typically involve upgrading M&E systems, installing lighting, ceilings, flooring, and wall cladding, and incorporating custom joinery to align with Dreams’ signature interior style. Many projects also integrate subsidiary Feather & Black, requiring their own distinct corporate design.
Result
Hurst has transformed multiple stores into modern retail environments, enhancing the customer experience with upgraded services and technology. Our work has also contributed to Dreams’ sustainability goals, rolling out electric vehicle charging points across 40 sites.
By closely coordinating with Dreams’ site managers and adhering to safety protocols, we ensure minimal disruption to trading. Our flexible approach allows us to meet tight deadlines, adapt to schedule changes, and maintain high standards across all refurbishments.
Scope of Offering
- Installation of new high efficiency general and feature LED lighting, data cabling and fire alarm systems.
- New lift installations.
- Bespoke joinery items e.g customer service and planning desks and shelving.
- Installation of new ceiling tiles and wall cladding.
- Interactive kids zone unit.
- Full redecoration to client corporate colour scheme.
- New carpets featuring customer walkway demarcation.
- Spraying of shop frontage and new signage.
- Refurbishment of customer toilets and back of house kitchens.
- EV charging points.
- Groundworks to distribution centres.
Challenges
- Delivering refurbishments in live retail environments while ensuring public safety.
- Designing and installing child-friendly areas with a focus on durability, compliance, and security.
- Managing multiple store projects simultaneously, where delays in one project can impact the overall programme.
Solution
Each store refurbishment is tailored to specific requirements. Typically, Hurst delivers:
- High-efficiency LED lighting, data cabling, fire alarm systems, ceilings, wall cladding, carpets, and full decoration to match corporate branding.
- Upgrades to shop frontages, customer and staff facilities, and installation of electric vehicle charging points.
- Supply, installation, commissioning, and maintenance support for Dreams’ exclusive Sleepmatch technology.
By maintaining a structured yet adaptable approach, Hurst continues to be a trusted partner in Dreams’ expansion and store enhancement programme.
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