Check out the May Issue of Premier Retail Magazine click here featuring the new Mamas and Papas flagship store.

The article on page 52 showcases the new 5,000 sq ft flagship store at Westfield, White City fitted out by The Hurst Group! The store features an imaginatively designed interior by Dalziel and Pow geared to inspire and support young families. The customers’ journey through the store is divided into three worlds ‘Baby Fashion’, ‘Baby Out and About’ and ‘Baby Home’. Throughout the store thoughtful touches anticipate the needs of new or expectant mothers including private changing and feeding rooms and a dedicated Personal Shopping area with bespoke raised furniture.



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