Hurst Joinery were delighted to work with local Leeds suiting brand Skopes on all the point of sale joinery and display items for their new flagship 217 sq m store at the Westfield White City shopping centre in London. The project was delivered from order to completion in just 8 weeks.
The heritage suiting brand was established 70 years ago in the heart of the Leeds textile industry and has now refreshed its identity and store concept to appeal to a new generation of consumer working with London experience agency Dalziel & Pow. The new store aesthetic is clean and approachable yet playful, with design cues taken from a 1960s Leeds factory. Named ‘The Suit Lookbook’, the store is designed with six distinct zones that correlate with an occasion or look, such as ‘dressed down friday’ and ‘commuting in style’.
One of the stand-out elements of the store is the fitting room cubicles with hinged mirrors supplied by Hurst. Each one is dramatically wallpapered with Skopes’ signature brand pattern and is fitted with a light control system – that can create six light scenarios. Instead of cash desks, the store features a cutting table-inspired service desk and a lounge area complete with a bespoke bar/fridge housing unit. Hurst also manufactured and installed all bespoke shirt and accessory display/gondola units for the store and feature Corian columns with integrated TV’s.
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